Reza's Purple Honey

Reza's Purple Honey

250 g
€29,60
Skip to product information
Reza's Purple Honey
  • Reza's Purple Honey
Reza's Purple Honey

Reza's Purple Honey

€29,60
Taxes included. Shipping calculated at checkout.
Species Liberica
Process Anaerobic · Yeast inoculated · Honey
Origin Jlegong Village, Central Java, Indonesia
producer Reza Nurullah
Importer cumpa
Height 850 masl
Taste notes Lavender, Blueberry, and Grapes
Agtron 74 whole, 120 ground
Bag size

About this coffee

Reza’s Purple Honey Liberica is a distinctive yeast-fermented honey-processed coffee that highlights the exotic character of the Liberica variety. After an extended fermentation in water with a specially selected yeast combination, the coffee is dried with part of its mucilage still intact. This honey-style drying allows natural sugars to remain on the bean, building deeper sweetness and a syrupy texture.

Warning: This is not an Arabica coffee.

Liberica has a fundamentally different taste profile. It's delicious and worth exploring. Don't expect this to taste like "regular" coffee.

The final cup is bold and vibrant, offering rich fruit complexity, layered fermentation-driven aromas, and an intense sweetness that makes this Liberica both unique and unforgettable.

Pricing breakdown

For each bag sold, we trace the money as far as we reasonably can: from payments at origin, through processing, transport and importing, to the costs of roasting and selling the coffee. We believe there is value in sharing this information, while framing it with the necessary care.

The numbers below are based on a 250 g bag size.
€3,62 for Reza Nurullah

Reza Nurullah is the farmer and producer of this amazing coffee. He’s responsible for every step from growing the coffee, through organizing the picking of the cherries, processing, drying, and hulling the beans, and all the way to preparing the finished coffee for export.
€0,57 for transport and export customs

This covers the costs of transporting the coffee from Reza’s facilities in Indonesia until delivery in cumpa’s warehouse in Hamburg, Germany.

Running total: €4,19
€4,93 for the importer, cumpa

The importer for this coffee, cumpa GmbH, receives € 19,73 per kilo of sold, roasted coffee. This includes import duties, handling, warehousing, QA, managing relations with producers, exporters and roasters alike, organizing events, and so on. You can find more about the values cumpa hold on their website.

Running total: €9,12
€1,31 roasting overhead

Roasting coffee requires a workspace, roasting equipment and energy, as well as the machinery and materials needed to pack and label the finished coffee. We currently estimate these costs to be €1,31 per bag of roasted coffee, regardless of the specific coffee.

Running total: €10,43
The remainder covers investments, expenses and donations

We apply fixed margins based on our cost. For retail, that's 65%; for wholesale that's 40%; rounded up to the next decimal. In numbers, if a coffee costs us €10, retail pricing is €28,60; wholesale is €16,70. For this particular coffee, at this pricing, we retain €19,17. This covers taxes, allows us to invest in coffee and materials, and donate to our beneficiaries.

If you bought this coffee through any other platform, the only number that can vary is how much is going to us and how much is going to the seller.

Final total: €29,60

About the producer, Reza Nurullah

Reza Nurullah’s story is one in a million. There were periods in his life when he struggled with drug addiction and lived on the streets, without a way forward. That makes it all the more remarkable that in 2025 he was awarded “Most Influential Producer Indonesia” at JICC. His motto, “Your opinion is not my reality,” is not marketing. It is lived experience. Reza is approachable, calm, alert, always a few steps ahead. Coffee and working with nature are a healing source of inspiration for him, he says. Today, his impact reaches far beyond his family and his village. He is shaping a whole generation of producers around the globe. His path from the street to the summit of coffee is not a metaphor. It is a film-worthy reality, carried by discipline, curiosity, and the steady, unshakable passion of a truly singular person.

About the importer, cumpa

cumpa is a German green coffee importer working to make the coffee supply chain more transparent. From sourcing and pricing to their relationships with producers, they share information that helps shed light on how coffee gets from origin to roaster.

You may also like