Jlegong Village, Central Java, Indonesia
Reza Nurullah’s story is one in a million. There were periods in his life when he struggled with drug addiction and lived on the streets, without a way forward. That makes it all the more remarkable that in 2025 he was awarded “Most Influential Producer Indonesia” at JICC. His motto, “Your opinion is not my reality,” is not marketing. It is lived experience. Reza is approachable, calm, alert, always a few steps ahead. Coffee and working with nature are a healing source of inspiration for him, he says. Today, his impact reaches far beyond his family and his village. He is shaping a whole generation of producers around the globe. His path from the street to the summit of coffee is not a metaphor. It is a film-worthy reality, carried by discipline, curiosity, and the steady, unshakable passion of a truly singular person.
